Challenging existing paradigms

Our marketplace caters for traditional and previously excluded participants, offering them access to new markets
and promoting the manufacturing of goods for export to Brazil, Russia, India and China. This is a fundamental shift in African economy away from the dependency on exporting of natural resources to beneficiation.

In the mining industry or extractive metallurgy, beneficiation[1] is any process that improves (benefits) the economic value of the ore by removing the gangue minerals, which results in a higher grade product (concentrate) and a waste stream (tailings). Typically raw iron ore is exported from African countries. We suggest to process ore prior to export and even to promote in country manufacturing of goods for B2B export as a whole.

Introducing wearables

We believe that introducing wearables makes sense as they potentially cheaper, but also because while smartphone sales has stagnated around 1.4 Bn, wearables sales are expected to grow by 13% annually[2]. In 2013, B2C e-commerce sales in the Middle East and Africa accounted for only 2.2 percent of global B2C e-commerce sales.[3]

  • Converged technology now offers a solution to provide entrepreneurs that do not have a bank account to access financial systems.
  • Blockchain technology offers to significantly reduce the cost of transactions removing costly trusted 3rd parties and intermediaries without loss of security.
  • Introducing low cost wearables will further increase penetration and reach to the unbanked or underserved and in-community entrepreneur.
  • Crypto currencies is a digital asset designed to work as a medium of exchange that uses cryptography to secure its transactions, to control the creation of additional units, and to verify the transfer of assets.

With these technology evolutions it is now possible to create an inclusive economy that offers the investor opportunity to be part of this unique potential to challenge existing systems of finance and payments.



[2] CAGR: Compound Annual Growth Rate / average growth rate per year Source: Gartner