Solving the Prosperity Paradox

We are addressing a number of challenges that the African continent faces today, even though progress is being made in internet connectivity and closing the digital divide. We are in a unique position with the advent of mobile ubiquity and distributed ledger technology come up with innovative solutions to leapfrog into the future.

Problem Statement

  • In developing economies, vendors do not necessarily have bank accounts and is underserved, therefore are unable to fully participate in eCommerce.
  • Commercial bank branches (per 100,000 adults) range from between 2 and 24 throughout the African continent as opposed to 34 across the United States[1]. Such low branch per adults ratios make it difficult to transact and fulfill financial needs.
  • Furthermore, micro, small and medium entrepreneurs (MSMEs) in particular are disadvantaged when it comes to access to business finance and financial systems.
  • To participate in traditional business-to-business marketplace, sellers must have physical stores effectively discarding non-branded lower quality products and services
  • Until now, sellers have had to hold expensive merchant bank accounts and pay high fees making online business expensive and only profitable with high volume sales
  • In some cases, Mobile network operators (MNOs) have seized the opportunity to create convenient, low-value, inexpensive payment options in the form of mobile money.
  • Cash flow problem remains to be the primary cause of small business failure[2].
  • There is currently no Sub-Saharan African Digital eCommerce Platform to enhance trade and realize commercial targets of development programs such as BRICS
  • In 2015, the BRICS nations, initiated consultations to establish a stable currency and for a payment system that would be an alternative to the SWIFT system[3].
  • Household income is a major constraint to economic growth and inclusive prosperity

[1] https://www.indexmundi.com/facts/indicators/FB.CBK.BRCH.P5, Commercial bank branches (per 100,000 adults)

[2] http://voices.yahoo.com/how-avoid-cash-flow-problems-small-business-5440697.html

[3] “BRICS starts examining SWIFT alternative”. RT News. 17 June 2015. Retrieved 26 March 2016.

Our Solution

We are creating the next-generation fully inclusive Digital Economy – we offer buyers, sellers, organizers and market makers an inclusive opportunity to be part of a thriving eco-system that is built on the blockchain with retaining and growing the value of its own currency for peer-to-peer exchange[1].

We are confident that we’re entering an exciting new era with a convergence of technologies unlocking potential addressing problems in a way not previously possible.

We will be the #1 marketplace for exports from Sub-Saharan Africa[2] serving the needs of a growing middleclass and realization of commercial goals and objectives within the BRICS countries amongst others.

[1] White paper – Bitcoin: A Peer-to-Peer Electronic Cash System, Satoshi Nakamoto, www.bitcoin.org

[2] 85% of all African countries – The UN Development Program lists 46 of Africa’s 54 countries